Kia ranks 35th on Best Global Green Brands 2014
Kia Motors has been named 35th in Interbrand’s list of the 50 Best Global Green Brands 2014, 2 spot increase for the Korean car manufacturer in the annual ranking of sustainability and environmental performance of the world’s 100 most valuable brands. Interbrand assesses businesses based on market perception and the actual environmental performance of the company and its products and services.
Kia has placed eco-management at the forefront of its brand management strategy alongside its emphasis on quality and design management since 2006. Under this initiative, Kia has made huge strides in improving the performance of its vehicles, with a strong focus on enhancing fuel efficiency and a long-term aim for zero-emission vehicles. Kia also launched Soul EV: the first all-electric, zero-emissions car sold worldwide in 2014. As a result of its efforts, Kia continues to be perceived as a leader in the environmental sustainability sector.
Kia strives to create safe, economical and environmentally-friendly vehicles in all our manufacturing facilities, and our business practices have been developed to match this focus on sustainability. Kia employees around the world work hard to ensure sound environmental performance in all aspects of the business, and we will continue to invest in encouraging sustainable mobility.