© Copyright 2016 Kia Motors Corp.
Kia has introduced a contemporary new look under the direction of world-class automotive designer, Peter Schreyer. You may be familiar with his work, including the Audi TT and Volkswagen New Beetle. According to Schreyer, "Design gives a soul to the product and reaches the hearts of the people". As Chief of Design, Schreyer has developed a distinctly new, more contemporary look that is unlike anything you have ever seen from Kia.
Design is the key to Kia's new philosophy. "Kia is a brand underpinned by quality and reliability. Now on top of that comes this emotional element of distinct design", says Schreyer.
Peter Schreyer, commonly known as one of the world’s top 3 automotive designers along with the names like Chris Bangle of BMW, Walter De Silva of Audi, has been working with Kia as the chief design officer (CDO) since 2006.
Schreyer has work experience at Audi as its chief designer between 1994 and 2002. Audi’s TT and A6 is one of his significant designs showing innovative and sporty aspect of Audi. From 2002, Schreyer worked at VW as its chief designer. Schreyer won ‘Design Award of the Federal Republic of Germany’ 4 times, ‘Chicago Good Design Award’ twice.
© Copyright 2016 Kia Motors Corp. All Rights Reserved.