Kia UEFA 2016 Official Partner
As the official sponsor UEFA EURO 2016, Kia has supplied a fleet of 447 vehicles to transport national football teams, referees, officials delegates and VIPs during UEFA EURO 2016.
This partnership will not only allow Kia to build its association with sporting excellence, but will allow Kia to bring football to a huge audience throughout Europe and all over the world.
In addition to the official vehicle fleet, Kia has also launched its ‘Kia Roadside Assistance Team’, providing 24/7 support throughout UEFA EURO 2016™. Kia will provide a range of services to ensure the safety and convenience of drivers and passengers of all its official vehicles.
UEFA European Football Championship™
The UEFA European Football Championship™ is the largest football event in Europe. It began in 1960 in France and it is held every four years. The figures from UEFA European 2012™ show the scale of the event; UEFA European 2012™ was broadcast on television in more than 230 countries, with a total broadcast time of 30,000 hours. Each of the 31 matches were followed live by more than 8.1 billion viewers who watched UEFA EURO 2012 matches on TV.
Since the inaugural tournament in 1960, the UEFA European Football Championship™ has received much attention from football fans not only in Europe but also from all around the world will be held in France from 10th of June to 10th of July 2016. The event has been a launching platform for football superstars such as Johann Cruijf, Michel Platini, Marco Van Basten, Oliver Bierhoff, Zinedine Zidane and David Beckham to name a few.