Kia Motors, official sponsor of the 2014 FIFA World Cup Brazil™, has donated US$100,000 to Make-A-Wish International, a not-for-profit organisation that grants the wishes of children with life-threatening illnesses.
In addition to the donation, Kia Motors has invited five Wish children to serve as Kia Mascot Friends at the 2014 FIFA World Cup Brazil™. The five children, selected from global Make-A-Wish International’s affiliates based on their passion for soccer, will travel to Brazil to attend one of the world’s most prominent international football competitions. During matches, the children will accompany the official World Cup mascot - Fuleco the Armadillo – onto the pitch at half time.
The five lucky Wish children Aidan (age 14, Australia), Fausto (age 11, Mexico), Nathan (age 10, Brazil), Yuri (age 9, Brazil) and Bruno (age 11, Brazil) will make appearances during the group stage match on June 23 through to the semi-final on July 8.
Bringing Kia Motor’s World Cup marketing concept - ‘Kia Makes Surprises’ – to life, Kia and Make-A-Wish representatives paid a surprise visit to Aidan’s local football team’s training session in Sydney, Australia.
Aidan is battling cystic fibrosis. His most desired wish is to attend the World Cup, and thanks to Make-A-Wish and Kia Motors, Aidan’s wish will soon become a reality. Aidan was given the surprise of a lifetime when informed that his wish to go to the World Cup would soon come true. Aidan will travel to Brazil to see the group stage match between Australia and Spain. View Aidan’s special surprise moment:
“We are so grateful to have been chosen by Kia Motors as their charity of choice for the 2014 FIFA World Cup™. Their continued support of our Wish children through the Kia Mascot Friends Program helps make wishes a reality for our wish children around the globe who have chosen their most cherished wish based on their passion for football,” said Jon Stettner, President and Chief Executive Officer of Make-A-Wish International.
“When children with life-threatening medical conditions have their one true wish fulfilled, it fuels their confidence and determination as they battle their life-threatening medical conditions. In fact, many wish kids credit the wish experience with improving their health and strength.
“Kia Motors support will give these five Wish children and their families a life-changing experience in Brazil – one that will last a lifetime.”
Soon-Nam Lee, Vice-President of Kia Motors’ Overseas Marketing Group, said, “We are honoured to expand our ongoing relationship with Make-A-Wish International following the support we provided to wish kids during the UEFA EURO 2012 football championship; and we can’t think of a more fitting charity to partner with for this opportunity.
“We are thrilled to provide the opportunity for wish children to serve as official Kia Mascot Friends during the upcoming World Cup and are excited to embrace this amazing experience right alongside with them.”
For over 30 years, Make-A-Wish International has been granting the wishes of children with life-threatening medical conditions, enriching their lives with hope, strength and joy. Serving children in nearly 50 countries on five continents, Make-A-Wish is truly one of the world’s leading children’s charities. With the help of generous donors and more than 32,000 volunteers around the world, Make-A-Wish has granted more than 334,000 wishes since its inception in 1980. Visit Make-A-Wish International at http://worldwish.org to discover how you can share the power of a wish®.
For more information on Kia’s sponsorship of FIFA World Cup 2014, please visit http://www.kia.com/worldwide/experience-kia/sports/fifa-sponsorship/.