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As eco-conscious as you are We set up an environmental research centre to spearhead our drive for the production of clean hybrid and fuel-cell vehicles to lead the way to eco-friendly cars for a greener tomorrow. The concept of eco-friendly cars is adhered to throughout all cycles of a vehicle's life. From design through to recycling, we create innovative products, ensuring state-of-the-art Design for Recycling (DfR) guidelines. Wherever possible, recycled and recyclable materials are being used in the production of every Kia. Even at the end of your car's life, one of our environmental targets is the eco-friendly return and treatment of end-of-life vehicles. Operating a rigid process, we guarantee environmental protection in the treatment of harmful waste substances. These are then recycled or recovered, ensuring the highest level of environmental protection. Minimising environmental impact via eco-friendly technologies Kia is dedicated to ensuring the technologies used in our vehicles are contributing to the reduction in the global reliance on fossil fuels. One such technology that’s currently in development is Idle Stop and Go(ISG). ISG automatically switches the engine off when the car is stopped or rolling forwards at less than 4km/h. In typical city driving this will cut fuel consumption by up to 15%. Kia will be among the first to offer fuel saving, automatic, stop-start technology on a mass-market car, and we look forward to sharing this environmentally friendly technology with you. |
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