(SEOUL) July 18, 2014 – Kia Motors has built a reputation for world-class design over the last several years, and recently, the Industrial Designers Society of America (IDSA) has added to the Korean brand’s renown with a pair of prestigious design awards. Kia received International Design Excellence Awards (IDEA) in the transportation category for both the GT4 Stinger concept vehicle and 2014 Soul, earning Silver and Bronze honors, respectively. Kia received a Bronze IDEA in 2012 for the Kia Rio sub-compact vehicle design.
As an internationally known assessment of global design, the IDEA recognizes designs that affect quality of life and promise significant economic impact through innovation in categories such as Automotive and Transportation, Design Strategy, Computer Equipment, Environments, and more. The 2014 competition included 2,000 candidates from 39 countries with each entry evaluated for innovation, benefits to the user and client, sustainability and visual appeal.
“These IDEA honours are truly a testament to the abilities of the Kia Motors design team,” said Tom Kearns, chief designer, Kia Design Center America (KDCA). “The GT4 Stinger was conceived selfishly, but to great effect: We wondered what it would be like for the California-based design team to execute our vision of the ultimate Kia performance car, with a keen focus on drop-dead-gorgeous exterior styling and unparalleled driving dynamics. As for the Soul, reinventing an icon is perhaps the biggest challenge our team has faced. You have to offer a fresh take without losing the essence of what made the original so appealing. In both cases, we couldn’t be happier with the results.”
The Kia design team, led since 2006 by Kia Motors Corporation president and chief design officer Peter Schreyer, has consistently garnered praise for its innovative, European-influenced work, transforming the Kia brand and contributing to substantial global growth over the last five years. The IDEA honor is the third major design accolade for Kia’s second-generation urban passenger vehicle, the 2014 Soul, joining Red Dot and iF awards. The GT4 Stinger concept car, meanwhile, has earned media and industry praise around the world for its stunningly aggressive and sporty appearance.
About the GT4 Stinger
First introduced at the 2014 North American International Auto Show in Detroit, the GT4 Stinger is Kia’s most aggressive concept car ever and a true enthusiast’s machine. As an authentic rear-drive 2+2 sports car, the GT4 Stinger turns heads as a daily driver but is also right at home on the track. Beneath the hood resides a tuned version of Kia’s race-proven 2.0-litre turbocharged gasoline direct injected (T-GDI) four-cylinder engine, which puts out an impressive 315 horsepower.
About the 2014 Soul
Instantly recognizable yet thoroughly fresh – with more than a passing nod to the hot Track’ster concept – the 2014 Soul rides on a new chassis that is stiffer, longer and wider than the previous Soul. The Soul’s new dimensions allow for more passenger and cargo room while NVH levels have been reduced dramatically. Increased torque and significant suspension upgrades make the 2014 Soul a nimble and agile companion in congested urban environments.
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