(SEOUL) May 19, 2014 – With football fans across the world gearing up for the 2014 FIFA World Cup Brazil™ in June, Kia is preparing to host its very own ‘World Final’, a futsal tournament taking place during the international event.
Eagerly awaiting the kick-off of the world’s biggest football festival, 8238 teams and 41,194 amateur players from 19 countries* around the world took part in preliminary rounds of Kia’s ‘Champ into the Arena’ futsal contest. National tournaments to select finalists were held in May.
With winners from each national tournament confirmed, the top 19 teams from around the world have been invited to play in their very own futsal ‘World Final’ in Brazil during the FIFA World Cup™ period. The futsal World Final will take place in the city of Salvador. Finalists will also watch a World Cup match as an additional highlight to their once-in-a-lifetime visit.
Originating in South America during the 1930s, futsal is an international version of five-a-side football with its own codified FIFA rules. Teams consist of six players (five starting players and one substitute), and with faster-paced play and unlimited substitutions, each match half lasts just 20 minutes. The sport is played and enjoyed by millions of people around the world.
Soon-Nam Lee, Kia’s Vice-President of the Overseas Marketing Group comments, “Kia has been working with FIFA for a number of years as an Official Partner, sharing values, commitment and a vision for promoting and developing the ‘beautiful game’. Kia’s employees around the world are passionate about football, and with the World Cup fast approaching, this has been a great opportunity to engage with football fans from every corner of the earth.”
Kia has been an Official Automotive Partner of FIFA since 2007, and subsequently extended its sponsorship agreement through 2022. It is also a EUROTOP Partner of UEFA (Union of European Football Associations) through 2017.
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