Kia Motors Australia has joined the Bulldogs with a landmark partnership to add bite to the teams bid for the 2015 rugby league premiership.
Currently a major sponsor of the Australian Open tennis and the Essendon Football Club, Kia is excited about the chance the work with the Bulldogs over the next 12 months.
“The Bulldogs is a club with a long history in the game of rugby league and with a fan base drawn from all spectrums of society,” Kia Motors Australia Chief Operating Officer, Damien Meredith, said. “We see the opportunity to bring the Kia family and the Bulldogs family together as one that is both appropriate and exciting.
“Any relationship must bring reward and satisfaction to both parties and we look forward to working with such a great club to maximise both opportunity and benefit.”
Bulldogs Chief Executive, Raelene Castle, said she is excited about welcoming Kia to the Bulldogs’ family.
“Kia is a worldwide brand that is currently connected to one of the highest profiled sporting events in Australia, as well as one of the highest profiled sporting teams,” Castle said. “We’re over the moon that we will be able to work with Kia, giving them some great exposure throughout what is an action packed NRL season.
“You will see some exciting activations as part of the relationship, so members and fans should be looking forward to what the future holds for Kia and the Bulldogs.”
Kia produces more than 2.83 million vehicles a year at 10 manufacturing and assembly operations in five countries. These vehicles are sold and serviced through a network of more than 3,000 distributors and dealers covering 172 countries. The Corporation has more than 40,000 employees and annual revenues of more than US$42 billion.
Kia’s plan is to become one of the world’s premier automotive brands and the company is already one of the fastest growing brands in the world. In Australia, Kia is providing award winning cars, each tuned for Australian conditions and drivers. Kia is sold out of 121 dealers nationally and have recently launched the all-new Carnival. As part of the deal the Bulldogs will be provided with a fleet Kia Sorentos to be used by players, officials and staff.
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